About me

My name is Isabella Chiu.

I wear many hats. 

First and foremost, I am a lover of food. I love most things related to food, whether it’s eating, cooking, grocery shopping, or just browsing beautiful food photos. For the past few years, my go-to activity has been hunting for the best croissant wherever I find myself.

But also – I am the proud self-published author of Let’s Get Boba! I am part of the Founding and Executive team at TestBox, where we’re building the future of software buying. And most recently, I am documenting my journey and musings over on WWAWMD: What Would A White Man Do

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Subscribe to What Would A White Man Do?

I frequently pose this question in conversations with my friends. It's something I constantly ask myself as an Asian-Canadian startup exec navigating the world in 2023. This is a space to share my questions and ponderings that are top of mind.


Isabella Chiu

📝 Documenting my journey here at WWAWMD | 🛠️ Strategy & Ops at TestBox | 📚🧋 Self-published storybook author - Let’s Get Boba!